In every marketing effort, your introduction is one of the most important aspects. What are you saying to get your audience's attention? How can you connect with your audience? What will make them sit up and listen to what you have to say? A winning introduction paves the way to a winning seminar. What are some ideas you can use to create an attention getting introduction?
Here are my top tips for creating a WINNING introduction…
Congratulate Your Audience: In my introductions I like to connect with my audience. There are a few ways in which I do this. One thing I like to do is congratulate my audience. Take some time to congratulate or encourage your audience. Honor the fact that they have taken time out from their schedule to be there. Here's an example … If I am giving a talk on marketing and my audience is mostly business owners, then I will thank them for taking the time to attend my seminar. I will also congratulate them that they are forward thinkers who want to learn more about marketing their businesses.
This is effective because it reassures the audience that they have made the right decision to be there. Think about it. Most business owners put in long hours at the office. They usually have a variety of responsibilities and numerous demands on their time. Choosing to attend your event means that they could be doing something else, but they chose not to. They chose to learn more about marketing. For that you need to congratulate them. At the same time your introduction can be encouraging. You can affirm that their choice to be there is a good one.
Ask Questions: Another way to engage your audience and really connect with them, is to ask some questions and LISTEN carefully to their comments. This will help you to gauge the expectations of your audience and adjust your introduction as necessary. This will also help you to stick to the topics that are most relevant to them.
Provide an Outline: Another excellent strategy is to include an outline in your introduction. Tell your audience what you'll be sharing during your event or training seminar. Explain what they can expect. If you have a big promise, then share it. This helps to get your audience's attention and know that the time spent with you will be valuable. It lets them know what they will come away with and also prepares them for your offer.
Keep it Brief: Your introduction sets the tone for the rest of what you have to say. It's therefore important that you have a strong introduction that will get your audience ready to listen to you. Keep your introduction brief and to the point, spend the bulk of your time on the main content of your talk.
A winning introduction can really boost the success of your event or training seminar. If you have your audience's attention from the very beginning they will be more engaged with the session. They will also be more open to considering your offer at the end of the seminar.
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